Sony Shows Its Faith In 3D

The people behind the PlayStation have been proudly promoting their 3D wares throughout the year, but today at Sony Pictures Studios in Culver City, California, Sony brought some of its biggest guns, as executives presented its new technology push.

Top Sony executives Sir Howard Stringer (CEO and President), Stan Glasgow, (Chief Operating Officer), Michael Fasulo, (Chief Marketing Officer) and Jack Tretton (President and CEO of Sony Computer Entertainment of America) all slipped on 3D glasses as they watched presentations from ESPN, the Discovery Channel and Sony's own internal divisions.

This meant visually dazzling the crowd with teasers for new movies like Men In Black III, Blu-ray releases like Cloudy With A Chance of Meatballs and video games like Gran Turismo 5, WipEout and MLB The Show 10.

Presented on Sony's own 3D-ready digital projectors, scenes of college football games and Sony's computer animated films were impressive.

"When it comes to good versus mediocre 3D," Sir Howard Stringer told the audience, "you know the difference, Sony knows the difference. Good 3D is immersive, not jarring. It fuels the imagination and is easy to watch."

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